What can you tell me about the rest of your tour?
I’m heading to Australia next month. We have around seven shows in Australia. Lots of new people reaching out on facebook. It’s been a while since I’ve been over there. I went over there in the 90’s and was one of the first reggae artists to tour Australia. I had a big tune in the 90’s called Road Rage Triple J used to play it all the time. I’m also heading out to Africa to the Ivory Coast and also America some time. Things are looking bright, we have to give thanks!
Social media has made a massive impact on you most recently what do you think about modern music consumption, through social and streaming?
Well I’m the sort of person who thinks that it is what it is! It’s here to stay. I’m a vinyl person myself so I’m glad to see that has come back with a lot of young people are getting into it. But I don’t personally do streaming or anything like that but that’s what the youth do now. Maybe more revenue could come the way of the artist via streaming. But it is what it is.
Big labels seem to still hold a lot of the revenue and also a lot of the airtime on streaming platforms. We need to make sure we still support the small labels too. They are often the labour of love from the music producers and we need to make sure we support them as they are important. Us as artists can make money from live shows so we have ways to make the money, but the small labels will need all the help they can get.
Nowadays you don’t even need to release music to have a hit! You can just have a social media post. Like the cucumber clip I did. You can also have more control rather than depending on a label.
I don’t know if you look on facebook I’ve been doing two clips every week since March, I’ve done a whole heap of them, and they are very popular. I’ve done some really obscure things like Buchu from Africa. With the Buchu, when I went to South Africa I went with my son and he wasn’t well and he had a fever. They took us to see an African herbalist who gave him some Buchu and Garlic and the next day my son was better. We tried to get the Buchu in the UK, I was asking for Bocu. They said spell it, and I said Buchu, Oh you mean “Bu-Sh-oo” not “bu-ku’!
These are just things I’ve been doing in my house for years. All the things I’ve been talking about are things I know a lot about and eat in my house.
Do you spend much time putting together the rhymes, does it come naturally to put these together every week? They’re not just cobbled together rhymes, there’s clearly some care you put into it.
Yeah, but they don’t take long, it’s because I’m lyrical, I like words. When I get the idea it can take 10-15 minutes. It’s there, you know! Because I’m used to it and do it so regularly, it’s good for me, keeps the brain ticking. I’ve got some other songs to release this year.
One of the greatest things is there’s a lot of young people who are really checking it out. A lot of people say that young people only listen to young people, especially in music. It seems like they are really listening and taking it in. I get messages from mothers and teachers saying you're making our children show interest in healthy eating.
I guess you never thought it would manifest into such a big thing?
Never, I’m just doing my thing, so give thanks!
Macka B @ Positive Vibration Festival
8-9 June 2018
Tickets available now posvibefest.com