Eddie Smith – 15 year-old student who took over beleaguered Southern Rail’s Twitter account
Eddie, on work experience at Southern Rail was given the opportunity to handle the company’s social media account often bombarded with complaints and abuse due to their ongoing ‘issues’ with policies and staff. However, Twitter was won over by the young student – “Hi, Eddie here! Here on Work Experience and ready to answer your questions!”, within hours Eddie had over 6,000 likes and the questions were flooding in…@RobYoung asking “Hi Eddie, what is the worst monger? Iron, fish or war?” @SouthernRailUK “Hi, it has to be a war monger. The fish monger at my nearest ASDA is amazing. Eddie” @adam_winstone “Hi Eddie! Would you rather fight 1 horse sized duck or 100 duck sized horse?” @SouthernRailUK 100 duck-sized horses. A horse-sized duck would be pretty scary! You? Eddie” @adam_winstone “I don’t think I’ve got the stamina to fight 100 of anything. I’m taking my chances with the giant duck”
#AskEddie went viral and landed Southern Rail with some good publicity for a change.